Status — Ascent Performance Analytics

Current Phase: Market Validation

Created: 2026-03-18 Last Updated: 2026-03-18

What's Done

• Blue ocean gap identified (Atlas research)
• Initiative approved by Jeff
• Initial brief written
• Competitive landscape mapped
• Research questions defined

In Progress

• Market validation research (Atlas)

Blocked

(nothing currently)

Decisions Needed

• Target vertical priority: college programs vs semi-pro vs academies?
• MVP feature scope: what's the minimum that proves value?
• Go-to-market: direct sales vs conference presence vs partnership?

Key Metrics to Track

• TAM/SAM/SOM estimates
• Customer acquisition cost estimate
• Time to first paying customer
• Monthly recurring revenue target for year 1