Ascent Performance Analytics¶

One-liner¶

AI-powered sports performance dashboards for mid-market teams at a price point they can actually afford.

Problem¶

College athletic programs, semi-pro teams, and training academies want performance analytics (athlete load monitoring, injury risk, recovery tracking) but enterprise tools (Catapult, Hudl) cost $100K+/year. The sub-$50K market is functionally unserved. These organizations currently use Excel, Google Forms, or nothing.

Solution¶

A SaaS platform delivering 80% of enterprise-grade performance analytics at $500-2,000/month. AI-powered insights layer on top of data from wearables, GPS trackers, and manual entry.

Target Customer¶

NCAA Division I-III athletic programs (~1,100 schools)
Semi-pro / minor league teams (MiLB, USL, NAHL)
Boutique sports training academies
Large high school programs with real budgets

Revenue Model¶

Monthly SaaS subscription. Tiered by team size and features. - Starter: $500/mo (single team, core dashboards) - Pro: $1,000/mo (multi-team, AI insights, custom reports) - Elite: $2,000/mo (full suite, API access, white-label option)

Strategic Fit¶

Short-term: recurring SaaS revenue toward $1M target
Long-term: same tech powers Ascent Fitness + Wellness studio
Moat: Jeff's SRE/video engineering background + AI infrastructure = unique capability

Status¶

Initiative created 2026-03-18. Market validation research pending.

Key Milestones¶

2026-04-01: Market validation complete
2026-04-15: MVP spec approved
2026-05-15: Prototype demo ready